For the past 40 years, Diesel has been a leading pioneer in denim and casual fashion, moving outside and ahead of trends in its industry, spearheading the world of premium casualwear, and becoming a true alternative to traditional luxury.

Diesel stands for passion, individuality and self-expression.

Throughout the years, Diesel has perfected the art of next-level denim with products master-crafted by denim experts, who excel in design, construction and treatments, with an eye for experimentation.

Today, Diesel applies its expertise and profound love for research to many different categories, creating a real lifestyle offer. The range of complementary items includes kid’s apparel, fragrances, watches and jewelry, eyewear, furniture, in partnership with leading licensing players