We introduced digital certificates of authenticity for luxury products from Maison Margiela, Marni, and Jil Sander. Over 800,000 products from these brands were registered on the blockchain platform developed by Aura Blockchain Consortium.
A fully-fledged digital certificate of authenticity was created on the blockchain using a private-permissioned no-code smart contract editor and an NFC tag embedded into the products. This tool, which can be easily accessed by tapping the tag, ensures greater transparency to the customers, enables a new range of services, and guarantees product value over time, while also making counterfeiting impossible.
Check out the video for a demonstration of how the digital certificate is created for Maison Margiela's Tabi shoes.