We launched Brave Virtual Xperience, (BVX) which develops virtual products to connect younger customers to fashion and lifestyle brands
BVX is our Group’s business unit dedicated to developing products, projects and experiences designed for the virtual world or metaverse.
It is led by Stefano Rosso, who is also the Chairman of Maison Margiela and a member of OTB’s Board of Directors. BVX partners with our brands to develop new direct interaction with end customers to connect younger consumers to fashion and lifestyle brands, strengthen engagement, and extend the offering of digital products, focusing on NFTs and gaming.
The MetaTABI, which will be available for mint as an NFT, marks a groundbreaking collaboration between the Maison and leading digital fashion house The Fabricant, paving the way for a new fashion era where tradition meets technology.
Diesel is kicking off D:VERSE with a NFT collection drop of one-of-a-kind showpieces from the Fall/Winter 2022 collection, which was shown in Milan. These hero products (a fur jacket, a puffer jacket, a sneaker and an accessory) will be available on a first come, first serve basis until sold out—and one such NFT will be ultra-rare. The transformation of these physical products into the digital realm will come with a special customization-option dedicated to this launch.
DRESSX and Diesel are thrilled to announce the launch of an exclusive collaborative collection on the Meta Avatars Store, featuring Diesel's iconic looks, shapes, and denim, from the latest collections, for the first time in the digital format.
Maison Margiela launches its first Web3 game – seamlessly fusing its iconic numeric coding entrenched in the iconography of the brand with blockchain technology. The gamified minting experience, targets the most discerning customers of the iconic brand, offering a first-of-its-kind opportunity to mint soul-bound digital collectibles. Users will compete over several weeks to collect all twenty-four numbered digital tokens (0-23), which are expected to play an important role in the yet-to-be-announced next stage of Maison Margiela’s Web3 Roadmap.
OTB has unveiled its new corporate website, OTB.net. A platform with completely revamped graphics and content designed to optimise the presentation of the Group's values, vision and growth strategy
The docuseries to give a voice to the Italian value chain – M.A.D.E. - Made in Italy, Made Perfectly – is drawing to a close
The international fashion and luxury group has acquired a majority stake in the company, an outstanding Italian manufacturer of high-end footwear, already a long-standing OTB supplier providing luxury footwear for the Group brands
