OTB acquires 100% of Viktor&Rolf

Milan, 4 June 2026 – OTB, the international fashion and luxury group behind the brands Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf, has completed the acquisition of 100% of Viktor&Rolf, the avant-garde Haute Couture Maison founded in 1993 by designers Viktor Horsting and Rolf Snoeren.

The operation marks a new chapter in a journey that began in 2008, when OTB Group acquired a majority stake in the brand (51%), later increased in 2019 (70%), supporting over time the growth and international consolidation of the Maison through creative continuity and a shared strategic vision.

This development also follows the agreement signed last year, which reconfirmed Viktor Horsting and Rolf Snoeren as creative directors of the Maison for another five years, reaffirming the central role the two founders will continue to play in the brand’s creative, artistic and strategic development, within a journey built together with OTB Group and aimed at further supporting the Maison’s evolution within the international luxury landscape.

Since its foundation, Viktor&Rolf has established itself as one of the most authoritative and distinctive names in international Haute Couture, thanks to the vision of Viktor Horsting and Rolf Snoeren, who have consistently explored the boundary between fashion and art through iconic and experimental collections. The Maison’s creative research has also expanded into ready-to-wear, bridalwear, and eyewear. 

The artistic creations of Viktor&Rolf have been celebrated by some of the world’s leading cultural institutions through exhibitions and showcases across Europe, Asia and the United States, including the MET Museum in New York, the Victoria and Albert Museum and Barbican Art Gallery in London, MAXXI in Rome, Kunsthalle Munich, the High Museum of Art in Atlanta and the Sea World Culture and Arts Center in Shenzhen.

The Maison also continues to achieve significant success in the luxury fragrance segment thanks to its long-standing collaboration with L’Oréal Luxe, which for more than twenty years has developed and distributed globally high-end fragrances such as Flowerbomb, Spicebomb and Bonbon.

“Viktor and Rolf are two of the most visionary and influential designers in contemporary fashion. Over the years, we have built an extraordinary journey together, founded on mutual respect, creative freedom and a constant drive to experiment with the most innovative languages of contemporary couture. With this further step taken today, we are strengthening even more our bond with a Maison that is truly unique within the international luxury landscape and that continues to stand out for its creativity, artistic research and cultural relevance,” said Renzo Rosso, Founder and Chairman of OTB Group.

“It is with great pleasure that we will continue to work as creative directors for Viktor&Rolf, exploring fashion as a laboratory for ideas and experimentation,” said Viktor Horsting and Rolf Snoeren.