The Group+1
May 7, 2026OTB Group and Google Cloud Launch AI-Powered Hyper-Personalized Shopping Experiences
OTB introduces new Virtual Try-On technology to empower client advisors with personalized, Google Cloud AI-powered styling experiences
How OTB came into existence.
This is our history
Renzo Rosso founded Diesel in 1978, and his vision led to the creation of a «Made in Italy» hub of luxury brands and businesses
History
Brave story
After creating Diesel in 1978, Renzo Rosso acquired complete control of the brand in 1985, surrounding himself with an international team of designers, and turning Diesel into a global icon.
1978
Renzo Rosso founded Diesel
1985
Renzo Rosso acquired complete control of the Diesel brand。
2000
The Group acquired Staff International, a «Made in Italy» stronghold that develops, produces, and distributes licensed brands
2002
The foundation of the OTB Group as a holding company for Diesel and future acquisitions of fashion houses. In the same year, Renzo Rosso became the majority shareholder of Maison Margiela
2006
The Group acquired full control of the Maison Margiela brand. The OTB Foundation was created as the non-profit organization of the Group
2008
Only The Brave acquired a majority stake in Viktor&Rolf
2011
Brave Kid, a company focused on the production and distribution of childrenswear, has been founded
2013
OTB invested in the Milan-based luxury house Marni, known for its edgy and quirky aesthetic
2015
The Group took full control of Marni
2019
OTB takes an investment in L.A. brand Amiri
2021
The Group further expanded its portfolio acquiring the luxury house Jil Sander, and joined the AURA Blockchain Consortium as a steering member.
Brave Virtual Xperience, the new center of excellence of OTB to develop content,
products and experiences for the Metaverse, has been established
2022
Together with Camera Nazionale della Moda Italiana, we promoted the creation of the Re.Crea Consortium, and joined The Fashion Pact
Other news
The Group+1
May 6, 2026Brave Kid signs a licensing agreement with Balmain for the childrenswear line
Brave Kid and Balmain have signed a licensing agreement for the development, production, and exclusive worldwide distribution of childrenswear for boys and girls aged 0–16
The Group+1
Apr 14, 2026OTB celebrates Staff International’s 50 years of fashion excellence
OTB Group marks the 50th anniversary of Staff International with a retrospective celebrating creativity, innovation and savoir-faire, honouring half a century of excellence in Made in Italy