We lead innovation in the virtual world to enhance the whole fashion experience

OTB approach to digital innovation

OTB embraces consumer-centric digital innovation and advanced technologies to transform ideas into distinctive and responsible creations.


We launched Brave Virtual Xperience, (BVX) which develops virtual products to connect younger customers to fashion and lifestyle brands


We joined the AURA Blockchain Consortium to contribute to set industry standards related to innovation, transparency, and blockchain technology for luxury brands