We joined the AURA Blockchain Consortium to contribute to set industry standards related to innovation, transparency, and blockchain technology for luxury brands
The Aura Blockchain Consortium was established by leading luxury players - LVMH, OTB Group, Prada Group and Cartier, part of Richemont - to set new standards for the luxury industry, related to innovation, transparency, and blockchain technology. Its goal is to increase customer trust by promoting a single global blockchain solution open to all luxury brands worldwide, providing consumers with additional information, services, and transparency to enhance their experience.
Since launch, each brand has developed its experience based on its specificities and customer expectations.
The Aura Blockchain Consortium is a rising leader in the software industry. It aims to create new industry standards and bring the customer experience to a new level. For more information on the Aura Blockchain Consortium, visit auraluxuryblockchain.com.
We have introduced a digital authenticity certificate for the luxury products of Maison Margiela, Marni and Jil Sander. In 2024, OTB registered more than 1 million products of Marni, Maison Margiela and Jil Sander on the blockchain platform in a secure, time-immutable and incorruptible manner, doubling the number of products registered in 2023, for an overall total of approximately 1.8 million products since 2022.
A fully-fledged digital certificate of authenticity was created on the blockchain using a private-permissioned no-code smart contract editor and an NFC tag embedded into the products. This tool, which can be easily accessed by tapping the tag, ensures greater transparency to the customers, enables a new range of services, and guarantees product value over time, while also making counterfeiting impossible.
Check out the video for a demonstration of how the digital certificate is created for Maison Margiela's Tabi shoes.
The Group is the first member of the Aura Blockchain Consortium to provide its customers with a digital authenticity certificate for all the products of its luxury brands, with full integration of blockchain registration in its production processes and the insertion of an NFC chip in every garment or accessory
OTB has unveiled its new corporate website, OTB.net. A platform with completely revamped graphics and content designed to optimise the presentation of the Group's values, vision and growth strategy
The docuseries to give a voice to the Italian value chain – M.A.D.E. - Made in Italy, Made Perfectly – is drawing to a close
