Led by Stefano Rosso, Brave Virtual Xperience is the business unit of the Group dedicated to products, projects and experiences in the virtual word

We launched Brave Virtual Xperience, (BVX) which develops virtual products to connect younger customers to fashion and lifestyle brands

Engaging younger customers with virtual experiences

BVX is our Group’s business unit dedicated to developing products, projects and experiences designed for the virtual world or metaverse. 

It is led by Stefano Rosso, who is also CEO of Marni, Chairman of Maison Margiela and a member of OTB’s Board of Directors. BVX partners with our brands to develop new direct interaction with end customers to connect younger consumers to fashion and lifestyle brands, strengthen engagement, and extend the offering of digital products, focusing on NFTs and gaming.

Maison Margiela has launched its iconic Tabi Boot as Digital Collectibles

The MetaTABI, which will be available for mint as an NFT, marks a groundbreaking collaboration between the Maison and leading digital fashion house The Fabricant, paving the way for a new fashion era where tradition meets technology.

Diesel Launches D:Verse NFTs Collection with digital pieces from the brand's latest Fashion Show

Diesel is kicking off D:VERSE with a NFT collection drop of one-of-a-kind showpieces from the Fall/Winter 2022 collection, which was shown in Milan. These hero products (a fur jacket, a puffer jacket, a sneaker and an accessory) will be available on a first come, first serve basis until sold out—and one such NFT will be ultra-rare. The transformation of these physical products into the digital realm will come with a special customization-option dedicated to this launch.

DRESSX and Diesel to Launch a Collaborative Digital Fashion Collection for Meta Avatars Store

DRESSX and Diesel are thrilled to announce the launch of an exclusive collaborative collection on the Meta Avatars Store, featuring Diesel's iconic looks, shapes, and denim, from the latest collections, for the first time in the digital format.

Unveiling Maison Margiela's First Web3 Game

Maison Margiela launches its first Web3 game – seamlessly fusing its iconic numeric coding entrenched in the iconography of the brand with blockchain technology. The gamified minting experience, targets the most discerning customers of the iconic brand, offering a first-of-its-kind opportunity to mint soul-bound digital collectibles. Users will compete over several weeks to collect all twenty-four numbered digital tokens (0-23), which are expected to play an important role in the yet-to-be-announced next stage of Maison Margiela’s Web3 Roadmap.


We joined the AURA Blockchain Consortium to contribute to set industry standards related to innovation, transparency, and blockchain technology for luxury brands