Our Sustainability Strategy is continuously evolving and improving. We update our materiality analysis every year to identify the most significant issues for our internal and external stakeholders and the changes that occur more and more rapidly in the world that surrounds us. Thanks to this approach, we are able to effectively integrate sustainability into the Group’s activities and to define and reach concrete objectives year after year
Sustainability is a state of mind for us and one of the most important values of my business vision. Sustainable development, together with innovation and technologies like Artificial Intelligence or blockchain, should drive a contemporary approach to business and will be increasingly important in the future.
In line with this vision, we work constantly to reach ever more ambitious results through our “Be Responsible. Be Brave.” sustainability strategy.
I am very proud of the goals we achieved in 2024, which are presented in OTB’s fourth Sustainability Report. They are the outcome of the work of the 7,000 people in our Group and the spirit we all share.
In the following pages, we have detailed OTB’s progress over the past year, along with the challenges and goals we have set for the coming months and years.
On the environmental front, we reduced our emissions by 31% compared to 2023, and all our sites in Europe and North America are served 100% by electricity from renewable sources.
I am particularly happy when I look at the teamwork of all the people at OTB and what the brands are doing in this direction. All the brands reported significant increases in the use of preferred materials in their collections: now more than a quarter of purchased materials has a lower environmental impact, a goal we have achieved in advance of The Fashion Pact’s requirements, of which we are a member. We are also investing in training for the teams of the Group brands, to promote an increasingly responsible approach to business at all levels of the organisation.
In terms of circularity results, Diesel received the Circular Economy Award from the Italian Chamber of Fashion and the Ellen MacArthur Foundation at the Sustainable Fashion Awards. This was a recognition of the brand’s continuous collaboration with the United Nations Industrial Development Organisation, the Diesel Rehab Denim collection and the expansion of the Diesel Second Hand project. I am also very proud of our entry into the Fashion Task Force of the Sustainable Markets Initiative founded by His Majesty King Charles III of the United Kingdom.This alliance aims to place sustainability at the heart of global value creation and is an excellent example of collaboration among fashion brands that benefits the entire industry.
To really make a difference and change our industry, we believe that cooperation with all our partners in the supply chain is crucial. Our role as a large company is to guide them towards a more responsible business model, providing clear guidelines on sustainability as well as tools for innovation, financial support and visibility. This is why we set up the C.A.S.H. project in 2013, which gives our most virtuous suppliers access to favourable credit conditions. In 2024, payments disbursed under the scheme programme exceeded € 600 million. We also invested in the campaign “M.A.D.E., Made in Italy, Made Perfectly”, a docuseries that gave visibility to the excellences of the Italian luxury supply chain and the artisanal crafts that make Italy unique in the world, for which we received a prestigious film award.
In my vision of a circular business model, where an organisation creates, produces, sells, collects and returns a portion of the value it creates to those in need, the role of OTB Foundation is crucial. This year once again, the Foundation, the jewel in our crown, did an outstanding job, helping growing numbers of women, children, young people and vulnerable people, in Italy and around the world. Since it was established in 2006, OTB Foundation has carried out 380 projects and managed to positively impact the lives of more than 380,000 people. Starting in 2024, we now also involve all our people in Italy in volunteer projects for which the Group has donated more than 700 hours of employee worktime.
These results were possible thanks to a clear strategy and the commitment of all our teams. We know that we still have a long road ahead, that our industry has to change pace, but we are moving in the right direction.
For us, sustainability is not just a goal, it is a way of thinking and acting that must guide our decisions on a day-to-day basis.
Reduced environmental impact: emissions down by 31% and 100% renewable energy purchased in Europe and North America Support to the supply chain, responsible materials, and social impact through OTB Foundation: the pillars of the Group's Sustainability Strategy
The Chairman and Founder of OTB Group received the Positive Change Award The Vice President of OTB Foundation was awarded the Positive Social Impact Award
OTB Group announces the appointment of Andrea Rosso as Sustainability Ambassador of OTB
