We promote the use of materials selected according to specific environmental criteria and collaborate with our partners throughout the value chain

The New Fashion System

 The “The New Fashion System” pillar encompasses the Group’s initiatives focused on products and collections, with particular emphasis on material selection, production processes, design, and circularity, as well as communication with consumers

Our Approach to the Product

OTB has established specific criteria for material selection and product development through the OTB Raw Materials Standards and the OTB Responsible Product Guidelines. These tools identify the categories of materials and certifications recognized by the Group and define specific criteria regarding materials, treatments, and processes to be prioritized in product development.

The Group also develops initiatives focused on design and the circular economy, including projects aimed at reusing materials and surplus stock and extending the life of products, and establishes guidelines for communicating product characteristics.

Materials, Design, and Circularity

We define criteria for material selection and product development, and we promote initiatives focused on the circular economy.