The Group+4
May 12, 2026OTB presents its 2025 Sustainability Report
The Group continues to implement its sustainability strategy with determination, recording significant progress on environment, materials and social impact
Sustainability
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Transparent communication & Customer Experience
OTB brands aim at providing personalised experiences to their customers, promoting an inclusive and authentic communication
Customer needs are key drivers of the OTB Group activities. For this reason, we aim at elevating the quality of our products and promoting services that make our customer experience unique. This is possible thanks to a transparent communication, aimed at promoting a cultural change
SHOPPING EXPERIENCES
Personalised customer experiences
The OTB Group brands are dedicated to offering customers unique personalised experiences, anticipating and satisfying their needs with a proactive approach. Through a wide range of in-store and online services, the Group places increasing emphasis on omni-channel management, which is essential to adapt to the various sales channels and customer profiles.
Its omni-channel services include Buy Online and Pick Up In Store, Click and Reserve, Click From Store, Return In Store, Book an Appointment, Ship from Store and Endless Aisle.
Customer relationship
Customer relationship e comunicazione trasparente
Consistently with its core values, OTB is committed to inclusive and authentic communication. The Group brands manage interaction with customers through an integrated network of channels, including social media, e-mail, newsletters, websites and dedicated support systems that guarantee quick and effective responses.
RESPONSIBLE COMMUNICATION
Transparent communication to our stakeholders
We share our ESG performance and the goals we have reached, transparently. To facilitate this information exchange with its stakeholders, OTB has been publishing a Sustainability Report since 2022, in order to inform on the brands and the companies progress in their transition towards a more responsible fashion.
Moreover, our brands are committed to developing projects that allow customers to obtain more detailed information on their products.
For example, Diesel has developed a system that allows its consumers to scan a QR code on the garment's inner label, that redirects them to a digital “ID” platform detailing the preferred materials used, the innovative low-impact treatment techniques, as well as selected accessories.
Marni, Maison Margiela and Jil Sander, instead, provide authenticity certificates of their products through the Aura Blockchain Consortium platform, ensuring the products’ value over time and making counterfeiting impossible.
Read the OTB Sustainability Report–
Read the OTB Sustainability Report–
Other news
Innovation+1
Apr 28, 2026Stefano Rosso appointed Chairman of Aura Blockchain Consortium
Aura Blockchain Consortium announces the appointment of Stefano Rosso as its new Chairman
The Group+3
Mar 27, 2026The fifth edition of OTB Group’s School of Craftsmanship, the academy shaping the future talents of Made in Italy, has been launched in the presence of Minister Urso
On the occasion of the celebrations for National Day of Made in Italy, OTB inaugurates the fifth edition of its School of Craftsmanship today. The Group’s in-house academy is a training programme designed to pass on to younger generations the artisanal and manufacturing expertise that defines Made in Italy fashion