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Only the brave

In 2008, Renzo Rosso created the Only The Brave Foundation, which since then has invested in over 250 social projects around the world, with a positive impact on the lives of about 300,000 people.

Most recently, the focus on current issues requiring immediate and effective interventions, prompted OTB Foundation to intervene massively in the fight against the COVID-19 pandemic.  Since the kickoff of the coronavirus crisis, the Foundation has donated a massive number of surgical masks, filter masks, scrubs, shoe covers and hand sanitizer gels, to Italian hospitals and retirement homes. In addition, the foundation sourced and distributed sophisticated air cleaners, conceived by NASA and usually employed in space missions, which purify rooms without ozone emissions, helmets for breathing assistance, full face masks to isolate COVID-19 patients and iPads, enabling patients to remain connected with their families. The OTB Foundation also supported the work to convert hospital areas of ’s into dedicated COVID-19 wards, and donated medicines, children’s products and food to families in need across Italy.
In addition, OTB Foundation supports many innovative and sustainable projects around the world related to women, youth and integration. From the first all-female transport service in the city of Kabul, to modern facilities for refugees in the African continent; from the restructuring of a protected village for children victims of exploitation in South India, to the education of girls unjustly imprisoned in Afghan prisons.

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Rialto bridge

In 2012, OTB pledged to donate 5 million euros for the restoration of Venice’s iconic Rialto Bridge, which was built in 1590. The project was completed on time according to the original schedule and with minimal impact on the city’s daily life. In 2017, OTB made another investment to restore the flooring of the covered walkways around the prestigious bridge.


C.A.S.H. is a program, developed in collaboration with BNP Paribas, guaranteeing OTB’s suppliers easier and speedier access to credit. First introduced in 2013 for the Staff International’s suppliers, C.A.S.H. was extended to the whole OTB supply chain in 2020. The credit is handed out based on an OTB evaluation system taking in consideration three parameters updated twice a year, including performance and quality; reliability of papers and information provided, as well as compliance and sustainability. C.A.S.H. offers concrete support to the growth of the Made in Italy system.